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ALL ESSAYS
MatthewBall.co
Home
About
Gaming
Disney
OTT Video
Film
IP & Storytelling
'The Marveliad'
Netflix
COVID Impacts
Epic Games/Fortnite
The Metaverse
My National Bestselling Book "THE METAVERSE"
Music/Audio
ALL ESSAYS
Home
About
Gaming
Disney
OTT Video
Film
IP & Storytelling
'The Marveliad'
Netflix
COVID Impacts
Epic Games/Fortnite
The Metaverse
My National Bestselling Book "THE METAVERSE"
Music/Audio
ALL ESSAYS

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Featured
PRESENTATION: The State of Video Gaming in 2025
Jan 14, 2025
PRESENTATION: The State of Video Gaming in 2025
Jan 14, 2025

A 230-page presentation on the past, present and potential future of the video game industry.

Jan 14, 2025
Breaking Down OnlyFans’ Stunning Economics
Sep 7, 2024
Breaking Down OnlyFans’ Stunning Economics
Sep 7, 2024

Due to UK disclosure requirements, it's possible to examine the P&L of the privately owned/controlled OnlyFans. And the results are shocking.

Sep 7, 2024
Roblox is Already the Biggest Game In The World. Why Can't It Make a Profit (And How Can It)?
Aug 18, 2024
Roblox is Already the Biggest Game In The World. Why Can't It Make a Profit (And How Can It)?
Aug 18, 2024

With 380MM MAUs, Roblox probably counts more players than the entire AAA gaming ecosystem, is more played than Disney+ is watched, and is starting to rival smaller social networks in scale. But Roblox has yet to profit. How can it become a business comparable to its operating scale?

Aug 18, 2024
9 Takeaways from the Vision Pro After 6 Months
Aug 12, 2024
9 Takeaways from the Vision Pro After 6 Months
Aug 12, 2024

Nine thoughts on Apple’s own expectations and spend, what the Vision Pro has and hasn’t achieved, fair and unfair evaluations, and more after six months

Aug 12, 2024
The Founding of Epic Games and How Its First (And Accidental) Game Became “Unreal Engine 0” and Now Defines Fortnite
Jul 22, 2024
The Founding of Epic Games and How Its First (And Accidental) Game Became “Unreal Engine 0” and Now Defines Fortnite
Jul 22, 2024

Lessons on unexpected inspiration, UGC video games, and a four-decade quest to build the Metaverse.

Jul 22, 2024
Interviewing Epic Games Founder/CEO Tim Sweeney and Author/Entrepreneur Neal Stephenson
Jul 16, 2024
Interviewing Epic Games Founder/CEO Tim Sweeney and Author/Entrepreneur Neal Stephenson
Jul 16, 2024

Tim and Neal’s thoughts on the definition of the “Metaverse,” its technological and economic growth, Neal’s reaction on the day Facebook changed its name to Meta, the future of Fortnite, their thoughts on Apple’s Vision Pro, blockchains, and the ethics of Generative AI, plus “Snow Crash 2," and much more.

Jul 16, 2024
What A Century (Plus a Pandemic) Does to Moviegoing and Why It Matters
Jun 26, 2024
What A Century (Plus a Pandemic) Does to Moviegoing and Why It Matters
Jun 26, 2024

The box office is in trouble — again. And there’s little to learn from which desert action epic thrived, why Fall Guy fell short and Inside Out 2 opened bigger than The Incredibles 2. It’s just about time and change.

Jun 26, 2024
UPDATED: Parallel Bets, Microsoft, and AI Strategies
May 23, 2024
UPDATED: Parallel Bets, Microsoft, and AI Strategies
May 23, 2024

Thoughts on corporate strategy formulation in the “age of AI,” the messiness of these strategies, and lessons from the past.

May 23, 2024
On Spatial Computing, Metaverse, the Terms Left Behind and Ideas Renewed
Feb 6, 2024
On Spatial Computing, Metaverse, the Terms Left Behind and Ideas Renewed
Feb 6, 2024

What’s old is new again, but sometimes reinterpreted, distorted, or weighted with what came in between. What matters, doesn’t, and where most agree we’re headed.

Feb 6, 2024
Big Tech’s Biggest Bets (Or What It Takes to Build a Billion-User Platform)
May 30, 2023
Big Tech’s Biggest Bets (Or What It Takes to Build a Billion-User Platform)
May 30, 2023

Meta’s Reality Labs losses may be eye-watering, but such investments aren’t rare - and they’re looking increasingly essential to building (or disrupting) a billion user platform.

May 30, 2023
The Streaming Book
Mar 28, 2023
The Streaming Book
Mar 28, 2023

A free and chart-filled mini-book on where we are in the Streaming Wars, have been, and will go.

Mar 28, 2023
Why VR/AR Gets Farther Away as It Comes Into Focus
Jan 23, 2023
Why VR/AR Gets Farther Away as It Comes Into Focus
Jan 23, 2023

Thirteen years after XR devices became a big tech obsession, VR/AR devices are not just behind schedule, they still seem far away. Why?

Jan 23, 2023
What China, Marvel, and Avatar Tell Us About the Future of Blockbuster Franchises
Sep 18, 2022
What China, Marvel, and Avatar Tell Us About the Future of Blockbuster Franchises
Sep 18, 2022

An essay on trade wars, unexpected successes, and the once but not future kings of the big screen.

Sep 18, 2022
Big Think: The Metaverse Explained in 14 Minutes (Produced Video)
Aug 24, 2022
Big Think: The Metaverse Explained in 14 Minutes (Produced Video)
Aug 24, 2022

Why should anyone care about the metaverse? Expert Matthew Ball explains what it is, what it isn’t, and why it matters.

Aug 24, 2022
My Cover Story for TIME Magazine
Aug 3, 2022
My Cover Story for TIME Magazine
Aug 3, 2022

I adapted my book THE METAVERSE for TIME Magazine’s double issue cover story.

Aug 3, 2022
Netflix and Video Games
Aug 24, 2021
Netflix and Video Games
Aug 24, 2021

Why does Netflix want to enter gaming (beyond the money)? Why now? Can it succeed? What makes the category so uniquely challenging for the streaming giant?

Aug 24, 2021
What Is an Entertainment Company in 2021 and Why Does the Answer Matter?
May 5, 2021
What Is an Entertainment Company in 2021 and Why Does the Answer Matter?
May 5, 2021

Why is every media company now an “every media” company? What is it that audiences truly want? And what’s the most important goal for a franchise or IP?

May 5, 2021
Apple, Its Control Over the iPhone, and The Internet
Feb 2, 2021
Apple, Its Control Over the iPhone, and The Internet
Feb 2, 2021

An essay on platforms, power, prosperity, principles, and profits.

Feb 2, 2021
How Technology Shapes Content and Business Models (Or Audio’s Opportunity)
Oct 15, 2020
How Technology Shapes Content and Business Models (Or Audio’s Opportunity)
Oct 15, 2020

The content, business models, and health of every media category is driven by technology. And audio technology has never been so diverse and dynamic. After decades of struggles, audio is ready to grow, not just replace.

Oct 15, 2020
Nintendo, Disney, and Cultural Determinism
Jul 26, 2020
Nintendo, Disney, and Cultural Determinism
Jul 26, 2020

An essay on what Nintendo does and doesn’t want to be, why, and what this means for its future

Jul 26, 2020
The Epic Games Primer: Parts I-VI Directory
May 22, 2020
The Epic Games Primer: Parts I-VI Directory
May 22, 2020

A walk through of one of the most important, but least understood companies of the future.

May 22, 2020
Cloud Gaming: Why It Matters, What It Can’t Yet Be, and the ‘New’ Types of Games It Will Create
May 5, 2020
Cloud Gaming: Why It Matters, What It Can’t Yet Be, and the ‘New’ Types of Games It Will Create
May 5, 2020

Cloud gaming is just one part of the future of games, but just as TV wasn’t a visual form of radio, the games built for cloud will look very different from the games of today. Introducing the MILE.

May 5, 2020
Content, Cars, and Comparisons in the "Streaming Wars"
May 3, 2020
Content, Cars, and Comparisons in the "Streaming Wars"
May 3, 2020

Streaming content spend needs to be handicapped based on the ability of a network to create hits and a library of value. As a result, the gap between the biggest and smallest spenders is tighter than the topline numbers suggest.

May 3, 2020
Esports and the Dangers of Serving at the Pleasure of a King
Apr 17, 2020
Esports and the Dangers of Serving at the Pleasure of a King
Apr 17, 2020

We are years and hundreds of millions of dollars into the rise of esports, but most esports teams and start-ups are struggling (if still operational). And bad luck is rarely to blame.

Apr 17, 2020
Digital Theme Park Platforms: The Most Important Media Businesses of the Future
Mar 8, 2020
Digital Theme Park Platforms: The Most Important Media Businesses of the Future
Mar 8, 2020

An essay on theme parks, platforms, and the importance of hugs.

Mar 8, 2020
7 Reasons Why Gaming IP Is Finally Taking Off in Film/TV
Feb 27, 2020
7 Reasons Why Gaming IP Is Finally Taking Off in Film/TV
Feb 27, 2020

After decades of fan petitions and dreams, it’s clear that video game publishers, Hollywood, and general audiences are finally ready for gaming IP to be adapted to film and TV. Why now and what does this mean?

Feb 27, 2020
The Flaws of "Subscription Fatigue", "SVOD Fatigue", and the "Streaming Wars"
Feb 10, 2020
The Flaws of "Subscription Fatigue", "SVOD Fatigue", and the "Streaming Wars"
Feb 10, 2020

The most popular narratives hide the truth of competition, scalability, and monetization.

Feb 10, 2020
Cinematic Universes Aren't New; They're the Oldest Stories on Earth (Marveliad: Eps. I + II)
Oct 28, 2019
Cinematic Universes Aren't New; They're the Oldest Stories on Earth (Marveliad: Eps. I + II)
Oct 28, 2019

For millennia, the most popular stories on earth were epic tales of Gods and heroes. Five thousand years later, human culture remains similarly transfixed, albeit on a more modern epic: the Marvel Cinematic Universe.

Oct 28, 2019
Hollywood’s Video Game Blind Spot
Oct 16, 2019
Hollywood’s Video Game Blind Spot
Oct 16, 2019

As Hollywood empties its bank accounts for more TV and film assets, it continues to ignore the most ascendant media category. And it can’t afford to do so much longer.

Oct 16, 2019
Disney, IP, and "Returns to Marginal Affinity"
Oct 16, 2019
Disney, IP, and "Returns to Marginal Affinity"
Oct 16, 2019

A framework for how to think about story/IP-based media companies, the upsides and risks in story ecosystems, and the strongest bear case for Disney’s immediate future.

Oct 16, 2019

© Matthew L. Ball