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MatthewBall.co
Home
About
Gaming
Disney
OTT Video
Film
IP & Storytelling
'The Marveliad'
Netflix
COVID Impacts
Epic Games/Fortnite
The Metaverse
My National Bestselling Book "THE METAVERSE"
Music/Audio
ALL ESSAYS
Home
About
Gaming
Disney
OTT Video
Film
IP & Storytelling
'The Marveliad'
Netflix
COVID Impacts
Epic Games/Fortnite
The Metaverse
My National Bestselling Book "THE METAVERSE"
Music/Audio
ALL ESSAYS
Featured
The Streaming Book
Mar 28, 2023
Matthew Ball
The Streaming Book
Mar 28, 2023
Matthew Ball

A free and chart-filled mini-book on where we are in the Streaming Wars, have been, and will go.

Mar 28, 2023
Matthew Ball
My Blog for ‘The Economist’: The Marvel Cinematic Universe arrives on TV with “WandaVision”
Jan 15, 2021
Matthew Ball
My Blog for ‘The Economist’: The Marvel Cinematic Universe arrives on TV with “WandaVision”
Jan 15, 2021
Matthew Ball

After a decade of dominance at the box office, the franchise turns its attention to the small screen

Jan 15, 2021
Matthew Ball
My Blog for ‘The Economist’: The Best Television Series of 2020
Dec 15, 2020
Matthew Ball
My Blog for ‘The Economist’: The Best Television Series of 2020
Dec 15, 2020
Matthew Ball

These excellent shows made the long evenings and weekends in isolation tolerable

Dec 15, 2020
Matthew Ball
My Blog for ‘The Economist’: Despite a changed television landscape, the Emmys had a familiar feel
Sep 26, 2020
Matthew Ball
My Blog for ‘The Economist’: Despite a changed television landscape, the Emmys had a familiar feel
Sep 26, 2020
Matthew Ball

With a clutch of awards for “Succession” and “Watchmen”, HBO reigned supreme

Sep 26, 2020
Matthew Ball
Invest Like the Best Podcast: The Metaverse, Future of Media + Movies, IP + Immersion
Aug 12, 2020
Matthew Ball
Invest Like the Best Podcast: The Metaverse, Future of Media + Movies, IP + Immersion
Aug 12, 2020
Matthew Ball

Patrick and I went deep into topics including the Metaverse (its technical challenges, opportunities, and philosophy), IP and the role of business model and technical innovation in storytelling, the Unreal Engine, Cloud Gaming, Fortnite as a competitor to Spotify, and more.

Aug 12, 2020
Matthew Ball
Content, Cars, and Comparisons in the "Streaming Wars"
May 3, 2020
Matthew Ball
Content, Cars, and Comparisons in the "Streaming Wars"
May 3, 2020
Matthew Ball

Streaming content spend needs to be handicapped based on the ability of a network to create hits and a library of value. As a result, the gap between the biggest and smallest spenders is tighter than the topline numbers suggest.

May 3, 2020
Matthew Ball
The Impact of COVID-19 on Pay-TV and OTT Video
Mar 29, 2020
Matthew Ball
The Impact of COVID-19 on Pay-TV and OTT Video
Mar 29, 2020
Matthew Ball

We’ll see an accelerated end of Pay-TV subscribers and ad revenues, more competition OTT, and several of Netflix’s short-term woes get worse

Mar 29, 2020
Matthew Ball
Stratechery Podcast [Paywall]: Digital theme parks, Bob Iger & Netflix v Disney
Mar 11, 2020
Matthew Ball
Stratechery Podcast [Paywall]: Digital theme parks, Bob Iger & Netflix v Disney
Mar 11, 2020
Matthew Ball

I join Ben Thompson’s Stratechery for a podcast on digital theme parks, Bob Iger and the fallacy of Netflix v Disney and Content v Distribution

Mar 11, 2020
Matthew Ball
The End of Pay-TV
Mar 4, 2020
Matthew Ball
The End of Pay-TV
Mar 4, 2020
Matthew Ball

What’s happening to Pay-TV in 2020 isn’t just more OTT competition and higher prices. It is instead something new and unprecedented in media: the systemic undermining and defunding of a business with years and years of life left

Mar 4, 2020
Matthew Ball
Sundance Panel Video on Marketing & Positioning in the "Streaming Wars"
Feb 13, 2020
Matthew Ball
Sundance Panel Video on Marketing & Positioning in the "Streaming Wars"
Feb 13, 2020
Matthew Ball

Here, I touch on how each service will initially and then need to position themselves, the flaws of the “race to scale” and the overlooked importance of execution, why Disney+ was so successful, and more.

Feb 13, 2020
Matthew Ball
The Flaws of "Subscription Fatigue", "SVOD Fatigue", and the "Streaming Wars"
Feb 10, 2020
Matthew Ball
The Flaws of "Subscription Fatigue", "SVOD Fatigue", and the "Streaming Wars"
Feb 10, 2020
Matthew Ball

The most popular narratives hide the truth of competition, scalability, and monetization.

Feb 10, 2020
Matthew Ball
11 Lessons from the Success of Disney+
Dec 21, 2019
Matthew Ball
11 Lessons from the Success of Disney+
Dec 21, 2019
Matthew Ball

For all of Disney’s success in the media industry and with Disney+, its SVOD lessons are remarkably conventional and broadly applicable

Dec 21, 2019
Matthew Ball
Podcast with "Morning Brew": Matthew Ball Dissects The Streaming Wars
Nov 12, 2019
Matthew Ball
Podcast with "Morning Brew": Matthew Ball Dissects The Streaming Wars
Nov 12, 2019
Matthew Ball

After a long, arduous day of staring at your computer screen at work, sometimes nothing feels better than staring at your computer screen at home. But who owns that screen? We dive into the streaming wars to find out.

Nov 12, 2019
Matthew Ball
A Satirical Essay for Recode/Vox: 10 lessons for all the streamers trying to take down Netflix
Nov 12, 2019
Matthew Ball
A Satirical Essay for Recode/Vox: 10 lessons for all the streamers trying to take down Netflix
Nov 12, 2019
Matthew Ball

Co-written with Hulu’s former Head of Content Acquisition Alex Kruglov.

Nov 12, 2019
Matthew Ball
The Mining of Media (or The "Streaming Wars" are Just a Battle)
Nov 11, 2019
Matthew Ball
The Mining of Media (or The "Streaming Wars" are Just a Battle)
Nov 11, 2019
Matthew Ball

If media matters to consumers, but they won’t spend a lot on it, the efficient use of content is to drive other businesses that have better (and bigger) economics. And this is exactly what’s happening.

Nov 11, 2019
Matthew Ball
My Blog for 'The Economist': What is the endgame for Disney+?"
Nov 11, 2019
Matthew Ball
My Blog for 'The Economist': What is the endgame for Disney+?"
Nov 11, 2019
Matthew Ball

The new streaming service is an important cog in the Disney machine

Nov 11, 2019
Matthew Ball
My Blog for 'The Economist': The Emmys reveal a fragmented television landscape
Sep 23, 2019
Matthew Ball
My Blog for 'The Economist': The Emmys reveal a fragmented television landscape
Sep 23, 2019
Matthew Ball

As the number of platforms and scripted programmes has increased, the shows celebrated at the awards have become more obscure

Sep 23, 2019
Matthew Ball
My NYT Op-Ed: Streaming Video Will Soon Look Like the Bad Old Days of TV
Aug 22, 2019
Matthew Ball
My NYT Op-Ed: Streaming Video Will Soon Look Like the Bad Old Days of TV
Aug 22, 2019
Matthew Ball

As media monoliths bundle their offerings, consumers will once again have to pay for a bunch of shows they don’t want. Only these will have an agenda.

Aug 22, 2019
Matthew Ball
Why Viacom Fell (And Why It Can Come Back)
Aug 14, 2019
Matthew Ball
Why Viacom Fell (And Why It Can Come Back)
Aug 14, 2019
Matthew Ball

Viacom had the culture to not only survive in the digital era, but to thrive. Why did it fall and how will it come back?

Aug 14, 2019
Matthew Ball
The Absurdities of 'Franchise Fatigue' and Sequelitis (Or, What Is Happening to the Box Office?!)
Aug 1, 2019
Matthew Ball
The Absurdities of 'Franchise Fatigue' and Sequelitis (Or, What Is Happening to the Box Office?!)
Aug 1, 2019
Matthew Ball

Another day, another box office disappointment. Or record. Or franchise hit. Or franchise RIP. Or indie sleeper. Or indie sleep-with-the-fishes. What's going on?

Aug 1, 2019
Matthew Ball
The Streaming Wars: Its Models, Surprises, and Remaining Opportunities
Jul 12, 2019
Matthew Ball
The Streaming Wars: Its Models, Surprises, and Remaining Opportunities
Jul 12, 2019
Matthew Ball

Three decades in and a lot of bucks spent, OTT competition has clarified. Though not in ways that were expected.

Jul 12, 2019
Matthew Ball
Netflix Won't Be Felled by Recession, Bond Markets, Debt or Cash Losses (Netflix Misunderstandings, Pt. 8)
Jul 2, 2019
Matthew Ball
Netflix Won't Be Felled by Recession, Bond Markets, Debt or Cash Losses (Netflix Misunderstandings, Pt. 8)
Jul 2, 2019
Matthew Ball

The most enduring argument for Netflix's eventual fall isn't about content rights or competition, but of balance sheets and downturns. And it was valid. Was.

Jul 2, 2019
Matthew Ball
Podcast with Recode: Why Amazon is going to be one of the winners of the streaming video wars
Jun 10, 2019
Matthew Ball
Podcast with Recode: Why Amazon is going to be one of the winners of the streaming video wars
Jun 10, 2019
Matthew Ball

A small number of companies will win the streaming “battle royale,” says former Amazon Studios strategist Matthew Ball. Amazon is “guaranteed” to be one of them, he says.

Jun 10, 2019
Matthew Ball
Netflix's Competitive Resiliency Is Here to Stay (Netflix Misunderstandings, Pt. 7)
May 29, 2019
Matthew Ball
Netflix's Competitive Resiliency Is Here to Stay (Netflix Misunderstandings, Pt. 7)
May 29, 2019
Matthew Ball

Netflix has faced many challengers over the past decade, but growth hasn't slowed. Many more are about to come. But the effects are likely to be neutral at worst.

May 29, 2019
Matthew Ball
'Quality' Is a Distraction – If It Exists at All (Netflix Misunderstandings, Pt. 6)
May 3, 2019
Matthew Ball
'Quality' Is a Distraction – If It Exists at All (Netflix Misunderstandings, Pt. 6)
May 3, 2019
Matthew Ball

Distributors of content tend to be evaluated on the basis of their content. But focusing on Netflix's "quality" is a mistake. Not only does the notion barely exist, it mistakes Netflix's "job to be done."

May 3, 2019
Matthew Ball
After Autoplay: "Interactive, Personalized & Immersive" Entertainment
Mar 29, 2019
Matthew Ball
After Autoplay: "Interactive, Personalized & Immersive" Entertainment
Mar 29, 2019
Matthew Ball

What's exciting about OTT video isn't the way it's delivered, but how it will change content itself.

Mar 29, 2019
Matthew Ball
Nine Reasons Why Disney+ Will Succeed (And Why Four Criticisms are Overhyped)
Mar 17, 2019
Matthew Ball
Nine Reasons Why Disney+ Will Succeed (And Why Four Criticisms are Overhyped)
Mar 17, 2019
Matthew Ball

Disney may be entering the SVOD market late and without much of its best content, but Disney+ is going to thrive. And while some of the reasons are evident, most remain overlooked or misunderstood.

Mar 17, 2019
Matthew Ball
Big Media Isn't Ready to Fight Back (Netflix Misunderstandings, Pt. 5)
Mar 3, 2019
Matthew Ball
Big Media Isn't Ready to Fight Back (Netflix Misunderstandings, Pt. 5)
Mar 3, 2019
Matthew Ball

2019 is supposed to be the year Big Media comes after Netflix and the OTT SVOD opportunity. It isn't. And that's great news for Netflix.

Mar 3, 2019
Matthew Ball
How the Paradox of the Term ‘Original Series’ Explains the Video Industry (Netflix Misunderstandings, Pt. 4)
Aug 27, 2018
Matthew Ball
How the Paradox of the Term ‘Original Series’ Explains the Video Industry (Netflix Misunderstandings, Pt. 4)
Aug 27, 2018
Matthew Ball

Not all 'Original Series' deserve the label they're given. The reasons why may seem academic, but they tell you a lot about what that network does, why and how they compare.

Aug 27, 2018
Matthew Ball
The Artificial Fantasy of Virtual Pay-TV
Aug 25, 2018
Matthew Ball
The Artificial Fantasy of Virtual Pay-TV
Aug 25, 2018
Matthew Ball

A lot of hope is being put into internet-based pay-TV services such as SlingTV and DirecTV Now. But to survive, these services will need to prove four things. And they're currently 0-4.

Aug 25, 2018
Matthew Ball

 

© Matthew L. Ball