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MatthewBall.co
Home
About
Gaming
Disney
OTT Video
Film
IP & Storytelling
'The Marveliad'
Netflix
COVID Impacts
Epic Games/Fortnite
The Metaverse
My National Bestselling Book "THE METAVERSE"
Music/Audio
ALL ESSAYS
Home
About
Gaming
Disney
OTT Video
Film
IP & Storytelling
'The Marveliad'
Netflix
COVID Impacts
Epic Games/Fortnite
The Metaverse
My National Bestselling Book "THE METAVERSE"
Music/Audio
ALL ESSAYS
Featured
The Founding of Epic Games and How Its First (And Accidental) Game Became “Unreal Engine 0” and Now Defines Fortnite
July 22, 2024
Matthew Ball
The Founding of Epic Games and How Its First (And Accidental) Game Became “Unreal Engine 0” and Now Defines Fortnite
July 22, 2024
Matthew Ball

Lessons on unexpected inspiration, UGC video games, and a four-decade quest to build the Metaverse.

July 22, 2024
Matthew Ball
Interviewing Epic Games Founder/CEO Tim Sweeney and Author/Entrepreneur Neal Stephenson
July 16, 2024
Matthew Ball
Interviewing Epic Games Founder/CEO Tim Sweeney and Author/Entrepreneur Neal Stephenson
July 16, 2024
Matthew Ball

Tim and Neal’s thoughts on the definition of the “Metaverse,” its technological and economic growth, Neal’s reaction on the day Facebook changed its name to Meta, the future of Fortnite, their thoughts on Apple’s Vision Pro, blockchains, and the ethics of Generative AI, plus “Snow Crash 2," and much more.

July 16, 2024
Matthew Ball
‘The Metaverse Primer’
June 30, 2021
Matthew Ball
‘The Metaverse Primer’
June 30, 2021
Matthew Ball

A nine-part series on the Metaverse, what it is, how much of it is already here, what it needs to thrive, and more

June 30, 2021
Matthew Ball
Apple, Its Control Over the iPhone, and The Internet
February 2, 2021
Matthew Ball
Apple, Its Control Over the iPhone, and The Internet
February 2, 2021
Matthew Ball

An essay on platforms, power, prosperity, principles, and profits.

February 2, 2021
Matthew Ball
The Epic Games Primer: Parts I-VI Directory
May 22, 2020
Matthew Ball & Jacob Navok
The Epic Games Primer: Parts I-VI Directory
May 22, 2020
Matthew Ball & Jacob Navok

A walk through of one of the most important, but least understood companies of the future.

May 22, 2020
Matthew Ball & Jacob Navok
On Fortnite's Travis Scott Concert
April 26, 2020
Matthew Ball
On Fortnite's Travis Scott Concert
April 26, 2020
Matthew Ball

The Travis Scott x Fortnite event is commonly understood in comparison to prior Fortnite events, but instead it needs to be viewed as part of Fortnite’s testing and experimentation process/journey. It is technically less impressive than prior events, but creatively much bigger. Both points matter

April 26, 2020
Matthew Ball
Digital Theme Park Platforms: The Most Important Media Businesses of the Future
March 8, 2020
Matthew Ball
Digital Theme Park Platforms: The Most Important Media Businesses of the Future
March 8, 2020
Matthew Ball

An essay on theme parks, platforms, and the importance of hugs.

March 8, 2020
Matthew Ball
The Metaverse: What It Is, Where to Find it, and Who Will Build It
January 13, 2020
Matthew Ball
The Metaverse: What It Is, Where to Find it, and Who Will Build It
January 13, 2020
Matthew Ball

There’s a reason every Big Tech CEO has a well-worn copy of “Snow Crash” in their office.

January 13, 2020
Matthew Ball
The Strategy Behind Fortnite's Season X Finale Blackout
October 14, 2019
Matthew Ball
The Strategy Behind Fortnite's Season X Finale Blackout
October 14, 2019
Matthew Ball

What did Epic need to do v. decide to do for the Fortnite Season X Finale / Fortnite Chapter 2 Reboot - and why?

October 14, 2019
Matthew Ball
Fortnite Is the Future, but Probably Not for the Reasons You Think
February 5, 2019
Matthew Ball
Fortnite Is the Future, but Probably Not for the Reasons You Think
February 5, 2019
Matthew Ball

Much has been said about Fortnite’s revenue, users, business model, origin and availability. But these narratives are overhyped. What matters most is instead how these achievements will enable Epic Games and Fortnite to create something truly revolutionary.

February 5, 2019
Matthew Ball

© Matthew L. Ball