Matthew Ball is the Chief Strategy Officer of XBOX. He is also a Senior Advisor to Kohlberg Kravis Roberts & Co. (KKR & Co.), Venture Partner at Makers Fund, and founder of Epyllion, an investment and strategic advisory firm that has supported many top entertainment companies, franchises, and creators globally. Ball has also co-founded several companies including the game studio Spliced, UGC gaming studio Prosimetrum, and the Roundhill Ball Metaverse ETF on the NYSE ($METV), which was the single largest sector ETF launch of 2021, with Ball ringing the closing bell in November of that same year.

Ball was previously a Recurring Contributor to The Economist, Senior Advisor to McKinsey & Company, SVP Strategy & Digital at Illumination Entertainment, Head of Strategy at Amazon Studios, Director of Investments and Business Development at The Chernin Group’s Otter Media, and an executive at Accenture. His first book, The Metaverse, was a national bestseller in the United States, United Kingdom, Canada, and China, and has been re-published in over two dozen languages, was selected as one of the best books of the year by Amazon, Apple, ByteDance Toutiao, Fast Company, FT China, The Guardian, Hudson Booksellers, and Politico, and burbed by Tim Sweeney (Founder/CEO of Epic Games), Reed Hastings (Founder/CEO of Netflix), Mark Zuckerberg (Founder/CEO of Facebook/Meta), Phil Spencer (CEO of Microsoft Gaming), Kenichiro Yoshida (CEO of Sony), and John Riccitiello (CEO of Unity).

Ball is a Summa Cum Laude graduate of Ivey Business School in Canada and began his career as a full-time wildfire fighter.