Why should anyone care about the metaverse? Expert Matthew Ball explains what it is, what it isn’t, and why it matters.

I adapted my book THE METAVERSE for TIME Magazine’s double issue cover story.

Quick links to my book tour on THE METAVERSE

Reviews, blurbs, and details on my Book, THE METAVERSE. Published by W.W. Norton | Liveright in July 2022.

Auctioning my most influential essay, in partnership with the FWB DAO

Following Facebooks’ rebrand as ‘Meta’, Mark hosted me on Facebook’s audio rooms to chat Metaverse standards, interoperability, and more

Why does Netflix want to enter gaming (beyond the money)? Why now? Can it succeed? What makes the category so uniquely challenging for the streaming giant?

I join Ben Thompson’s Stratechery for a podcast on the rush to the Metaverse, the idealism of interoperability, the philosophy of Epic, the hope of blockchain, and more

A nine-part series on the Metaverse, what it is, how much of it is already here, what it needs to thrive, and more

How much of the Metaverse is already here? When will it arrive? What does it need? And how will it grow? A Foreword to ‘THE METAVERSE PRIMER’

The role of hardware in the Metaverse. Part II of ‘THE METAVERSE PRIMER’

The role of networking in the Metaverse. Part III of ‘THE METAVERSE PRIMER’

The role of compute in the Metaverse. Part IV of ‘THE METAVERSE PRIMER’

The role of virtual platforms in the Metaverse. Part V of ‘THE METAVERSE PRIMER’

The role of interchange tools + standards in the Metaverse. Part VI of ‘THE METAVERSE PRIMER’

The role of payments, payment rails, and blockchains in the Metaverse. Part VII of ‘THE METAVERSE PRIMER’

The role of content, services, and asset businesses in the Metaverse. Part VIII of ‘THE METAVERSE PRIMER’

The role of evolving user + business behaviors in the Metaverse. Part IX of ‘THE METAVERSE PRIMER’

Can Netflix still grow, COVID's impact on competitive dynamics, Roku's gatekeeper power, Amazon+MGM & Disco Warner Bros, vMVPDs, Quibi, and more

Why is every media company now an “every media” company? What is it that audiences truly want? And what’s the most important goal for a franchise or IP?