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MatthewBall.co
Home
About
Gaming
Disney
OTT Video
Film
IP & Storytelling
'The Marveliad'
Netflix
COVID Impacts
Epic Games/Fortnite
The Metaverse
My National Bestselling Book "THE METAVERSE"
Music/Audio
ALL ESSAYS
Home
About
Gaming
Disney
OTT Video
Film
IP & Storytelling
'The Marveliad'
Netflix
COVID Impacts
Epic Games/Fortnite
The Metaverse
My National Bestselling Book "THE METAVERSE"
Music/Audio
ALL ESSAYS
The Next Frontier in Storytelling Universes and the Never Ending Desire for More
Video Gaming, IP & Storytelling, Film Matthew Ball & Jonathan Glick - 2/5/20 Video Gaming, IP & Storytelling, Film Matthew Ball & Jonathan Glick - 2/5/20

The Next Frontier in Storytelling Universes and the Never Ending Desire for More

It’s all been leading to this.

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The Metaverse: What It Is, Where to Find it, and Who Will Build It
Video Gaming, Epic Games/Fortnite, Metaverse Matthew Ball 1/13/20 Video Gaming, Epic Games/Fortnite, Metaverse Matthew Ball 1/13/20

The Metaverse: What It Is, Where to Find it, and Who Will Build It

There’s a reason every Big Tech CEO has a well-worn copy of “Snow Crash” in their office.

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7 Reasons Why Video Gaming Will Take Over
Video Gaming Matthew Ball 1/4/20 Video Gaming Matthew Ball 1/4/20

7 Reasons Why Video Gaming Will Take Over

It’s replicating the most lucrative entertainment businesses on earth… and then adding a lot more.

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Hollywood’s Video Game Blind Spot
IP & Storytelling, Video Gaming Matthew Ball 10/16/19 IP & Storytelling, Video Gaming Matthew Ball 10/16/19

Hollywood’s Video Game Blind Spot

As Hollywood empties its bank accounts for more TV and film assets, it continues to ignore the most ascendant media category. And it can’t afford to do so much longer.

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The Strategy Behind Fortnite's Season X Finale Blackout
Video Gaming, Epic Games/Fortnite Matthew Ball 10/14/19 Video Gaming, Epic Games/Fortnite Matthew Ball 10/14/19

The Strategy Behind Fortnite's Season X Finale Blackout

What did Epic need to do v. decide to do for the Fortnite Season X Finale / Fortnite Chapter 2 Reboot - and why?

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The Mirage of Cloud Gaming (And How to Reach the Oasis)
Video Gaming Matthew Ball 7/5/19 Video Gaming Matthew Ball 7/5/19

The Mirage of Cloud Gaming (And How to Reach the Oasis)

Cloud game delivery and 'Netflix of Gaming' are the big new 'things' in media today. But they're unlikely to deliver the player or playtime growth that many expect.

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Podcast with BBC: Fortnite: more than a video game?
Video Gaming Matthew Ball 5/29/19 Video Gaming Matthew Ball 5/29/19

Podcast with BBC: Fortnite: more than a video game?

Welcome to the Metaverse.

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After Autoplay: "Interactive, Personalized & Immersive" Entertainment
OTT Video, Video Gaming Matthew Ball 3/29/19 OTT Video, Video Gaming Matthew Ball 3/29/19

After Autoplay: "Interactive, Personalized & Immersive" Entertainment

What's exciting about OTT video isn't the way it's delivered, but how it will change content itself.

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Fortnite Is the Future, but Probably Not for the Reasons You Think
Video Gaming, Epic Games/Fortnite, Metaverse Matthew Ball 2/5/19 Video Gaming, Epic Games/Fortnite, Metaverse Matthew Ball 2/5/19

Fortnite Is the Future, but Probably Not for the Reasons You Think

Much has been said about Fortnite’s revenue, users, business model, origin and availability. But these narratives are overhyped. What matters most is instead how these achievements will enable Epic Games and Fortnite to create something truly revolutionary.

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Why The Next Sports Empire Will Be Built On Esports
Video Gaming Matthew Ball 4/12/15 Video Gaming Matthew Ball 4/12/15

Why The Next Sports Empire Will Be Built On Esports

The debate about the validity of eSports as sports misses the point. Like it or not, eSports have millions of passionate viewers and their momentum can no longer be ignored. Given its unique economics, a network looking to build a sports empire need look no further.

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